Need to Know: Branding

Need to Know: Branding The next in our Need to Know series is about branding. A strong brand is an invaluable asset to any business. As the global market expands and becomes more competitive, branding will play a critical role in future businesses. The American Marketing Association defines branding as the “name, term, sign, symbol […]

Need to Know: The Marketing Plan

Need to Know: The Marketing Plan The second in our Need to Know Series, a marketing plan is essential for any Texas small business today. Every business needs a marketing plan. Gone are the days when old fashioned dedication and hard work would put a good product or service in the black. Today’s globalized economy […]

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